Mastering SEO for Modern Web Apps
By Lyle Oliver | September 22, 2025
Search Engine Optimization (SEO) is not just about keywords and backlinks anymore. For modern web applications built with frameworks like Next.js, a technical approach is essential for success.
Key SEO Areas for SPAs
1. Server-Side Rendering (SSR)
Ensure that your critical content is rendered on the server so that search engine crawlers can see it immediately without needing to execute JavaScript.
2. Dynamic Metadata
Each page should have unique title and meta description tags. Next.js makes this easy with its Metadata API.
3. Structured Data
Implement JSON-LD schema to help Google understand the content of your pages. This can lead to rich snippets in search results, increasing your click-through rate.